Our mission is to offer vibrance, spark joy, and cultivate connections through authentic, colorful, hand-piped French macarons.

Founded in 2013 by Alexandra Greenwald in Seattle, Washington, this woman-owned and run business started as a dream, experimented through word-of-mouth opportunities, and evolved into a thriving company with a cult following.Experience Alexandra's Macarons at your favorite farmer's market, pick up your order at our Ballard Bakeshop, or find our macs at one of our wholesale accounts and of course, come visit us at our very own shop in Seattle's Central District neighborhood! 

Cooking and baking has been central to my life since the day my Dad caught me rummaging through a drawer of kitchen utensils back in my diaper days. I was immensely curious and started getting creative with food early on. In a family full of undiagnosed foodies, I had a great playground to begin honing my craft.

Food is my passion. Period. For me, food is more than something to be consumed; it is an artistic medium and a source of endless possibility.

I trained as a Chef and specialized in Culinary Arts and International Baking & Pastry. I have had the privilege and challenge of working in a variety of contexts, from Sous Chef in fast-paced bistros to Baker in beloved cafés to Head Chef aboard a luxury yacht. My culinary adventures have brought me from Florida to South Hampton, New York and beyond to Alaska, Hawaii, Mexico, and now - Seattle, Washington.

I get this question a lot. Macarons stole my heart when I was in middle school and spied them in the bakery case of the local French bakery. I loved the whimsy of their bright colors and the crunch of their delicate meringue. I took on the challenge of mastering them my first year of culinary school and I haven’t looked back since. I was hooked.

Macarons have a simple elegance to them. Their ingredients are easily accessible — egg whites, sugar, almond flour — but their versatility is boundless. They are the perfect bite of sweetness to savor after a meal — highly fashionable and irresistible. 

Gertrude is a 1973 Volkswagen Bus. But she is so much more than that. She is hot pink and simply irresistible.

Anyone who believes in the Seattle Freeze need only cruise around with Gertrude and I for a few blocks to believe once again in the soft heart of humanity. People can’t help but smile when they see her — and many wave, shout out greetings, or flash the infamous VW peace sign. She’s a catch and I feel like the luckiest for finding her.

Gertrude is an integral part of our operations. She joins us for our pops ups, faithfully makes deliveries, and is tickled to be a part of some of your special events.